For too long, alumni engagement has been treated as a pathway to giving - measured in emails sent, events hosted, and how many alumni convert into donors.

But alumni are telling us something different:
They want relevance. They want purpose. They want support that lasts beyond graduation and doesn’t hinge on a fundraising appeal.

At Spark Plug, we believe engagement should start there.
With trust. With responsiveness. With real, visible value for alumni.

We’re not here to optimize an old pipeline.
We’re here to build a new system - one that’s designed around alumni needs, life stages, and outcomes. A system that delivers:

• Signals-based outreach, not calendar-driven campaigns

• Co-created value, not just institutional messaging

• Measurable trust and relevance - not just clicks and contacts

Because when you build engagement around alumni outcomes, giving becomes a reflection of belief - not obligation.