Alumni-First. Outcomes-Driven. Built for This Moment.
Higher ed is changing fast and so are alumni expectations. They don't want more newsletters. They want support that feels personal, timely, and relevant. The old model of engagement doesn't work anymore. Spark Plug exists to fix that.
We help lean alumni teams shift from generic outreach to smart, signal-based engagement that actually drives results. Whether you're trying to increase giving, boost volunteerism, or just reconnect with the people who care most, we give you the tools and strategy to move fast and make it matter.
Why I Built Spark Plug
I'm Erin, and I spent over 20 years leading alumni engagement in higher education. I know what it's like to work with limited staff, siloed systems, and unclear ROI. I built Spark Plug to give teams like yours something better - a way to engage more people, more meaningfully, without burning out your staff.
Spark Plug combines what I know from inside the institution with what I've learned building AI-powered tools: when alumni feel seen, they show up. And when engagement starts with their goals, everything gets easier - giving, participation, and long-term loyalty.
