I’ve spent 20+ years in alumni relations and I’ve seen the system fail both alumni and staff.

The pattern was clear:

  • Huge databases, little insight

  • Teams working hard, yet progress stayed small

  • Alumni who wanted real help, not more newsletters

Spark Plug was born to fix that gap.

Our Mission

Help alumni teams give graduates timely value and prove the impact with simple data.

  • Support is earned, not owed.

  • Clear action beats large plans stuck in drafts.

  • Technology should lighten staff workloads, not add layers.

What We Believe

A network of data, AI, and advancement partners who step in when needed.

Let’s Talk

Our Team

Erin Essak Kopp - Founder. Builder of alumni-first systems. 20 years of alumni engagement experience.

If you lead alumni engagement and crave a clearer path, email me:
erin@sparkplugllc.co

Or grab time on my calendar: https://calendly.com/sparkplugllc/30min