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Engagement Scan

Engagement Scan

Engagement Scan

Engagement wasn’t meant to be a marketing channel.

For years, we’ve measured engagement by what we send - not what alumni receive.
Clicks, opens, event counts. But real engagement isn’t built in broadcast mode.
It’s built on trust, relevance, and real value to real people.

The Alumni-First Engagement Scan helps you see where your current strategy aligns - and where it needs to shift.

Your Personalized Clarity Map

🎯 A 1-page summary of what’s working—and what’s not

🧠 Opportunity areas based on alumni-first principles

🛠️ Targeted recommendations to create more trust, relevance, and impact

No sales pitch. Just clear insight you can act on.

Built for the teams who care deeply - but feel stuck.

If you’re tired of chasing metrics that don’t reflect true connection…
If you believe engagement should serve alumni, not just Advancement goals…
If you want a strategy rooted in outcomes, not activity…

Then this scan is for you.
It’s free. It’s fast. And it will reframe how you see your work.

erin@sparkplugllc.co

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