A PRIVATE, TWO-HOUR WORKING SESSION FOR YOUR ALUMNI TEAM
Your newest grads need you in their corner right now.
First job, new city, a search that isn't going the way they hoped — it's the stretch a note from their school means the most, and the stretch almost no one reaches them. Not for lack of caring. There's just never enough time to find a whole class, learn where each one landed, and write something that actually fits. So we do the finding. You leave with a starting set of your own newest grads by name, the first note to each already drafted, and a plan you can put to work immediately.
Your grads, by name in a week · You share nothing - it’s all public · Just your team and me, scheduled around you · Named grads & a plan, or your money back
WHAT YOU WALK OUT WITH
You don't learn about it. You leave having done it.
Most sessions hand you a framework and a to-do list. This one hands you the work, finished — your own newest grads, the moment in each of their lives worth responding to, and a first note already drafted in your voice. Ready to send this week.
✔︎ The names. A starting set of your own newest grads, from public signal — a real place to start, not your whole class.
✔︎ The words. A first note drafted for each, warm and specific, in your institution's voice. Ready to send, not a template to fill in.
✔︎ The plan. A repeatable way to engage your recent grads, built live and sized to the team you actually have — so you leave knowing how to keep doing it, class after class.
SAMPLE
Aisha K.
Class of 2026 · illustrative exampleWHAT'S HAPPENINGSwitched on the "Open to Work" badge last week. Three months out, still searching, and saying publicly that it's wearing on her.
WHY IT MATTERSThe grad who needs you most, raising her hand in plain sight. A warm intro right now is the difference between feeling forgotten and feeling backed.
———————————
"Aisha — saw you're in the market. The first search out of school can be hard, and you're far from alone in it. I've got two alums in your field I'd love to introduce you to — both happy to help. Want the intro?"
WHY THESE GRADS, WHY NOW
We start with your newest grads on purpose.
It's the highest-leverage, most-overlooked moment in the whole alumni relationship. A graduate's first months out are when they quietly decide what their school means to them — reach them with something real and you're in their corner for life; stay silent and they learn the relationship was about the diploma.
I've been the office that went quiet. It isn't neglect — it's arithmetic. No one can reach a whole class, one person at a time, with the team you actually have, so the silence wins by default. That's the gap I built this to close: we make the grads who need you most visible, and reaching them simple. And the sooner you start, the more of them are still findable — every month, more of a class slips off public view.
IT WORKS — BECAUSE PEOPLE RESPOND WHEN YOU SEE THEM
Reach the right grad with the right note, and they write back.
I'll be straight about these numbers: they're from running the method across an entire alumni population, not a fresh class. But the lesson travels — surface the right person, reach out like a human, and people respond. The series points that same method at your newest grads, the ones who need it most.
175
alumni surfaced from public signal — people the office couldn't see before
81%
wrote back to the outreach — named and specific, not a blast
More than half wrote back — glad to be remembered. From a single warm message, because someone finally reached out.
54%
offered to help — mentor, speak, volunteer, or reconnect
“This surfaced alumni moments we care about — but don't consistently see. It immediately felt usable.”
- Pete Brumbaugh, Executive Director of University Communications & Alumni Engagement, MNU
I spent 20 years in the seat you're in now — leading alumni engagement and annual giving at Ohio University, Ohio State, Western Governors University, and Oregon — before I built Spark Plug. This is the playbook I wish I'd had. — Erin Essak Kopp, Founder
HOW IT WORKS
Three steps. Two hours. No homework.
1
Book it
Claim your session and pick a time that works for your team — you choose from my calendar, no back-and-forth.
2
We find them
Before we meet, I surface a starting set of your own newest grads from public signal and draft the first note to each. No data uploads, no CRM access, nothing for IT.
3
We build the plan
Two hours together, just your team and me. You leave with your named grads to reach Monday — and a repeatable way to do this for every class that follows.
THE OFFER
$750. Just your team and me.
One flat price — no procurement, no committee, no budget meeting. I priced it this way on purpose: every team should be able to get real intelligence on their alumni, not just the ones with a budget line for it.
Named grads and a plan in hand — or your money back.
A private, two-hour session — just your team and me, not a webinar room.
Scheduled around you — pick a time that fits, on Zoom.
You share nothing — it's all built from public information.
Up to three people from your team in the room.
BE THE ONE WHO SHOWED UP
Your grads are out there right now, wondering if anyone's still in their corner. Be the answer.
Two hours, and you walk out having actually reached them — by name, with the words, with a plan you'll use long after. Not meaning to. Done. I'd love to sit down with your team.
$750 · scheduled around you · named grads and a plan, or your money back